Early in the history of Ring of Fire Enterprises, we began to get wholesale inquiries and customer requests for quantity discounts. We decided to launch a second website, darwinfishwholesale.com, to service this growing customer base. Many of the same products we offer on our main website, rof.com at retail prices, are available at lower per-unit costs here on darwinfishwholesale. Of course there are order total minimums and many products can only be purchased in increments of 10 units, but for all the progressive small business retailers around the globe, darwinfishwholesale is the way to get the products their own customers want at prices that allow them to make a profit. We also do not require customers of darwinfishwholesale to set certain prices.

About Ring of Fire Enterprises

A small family-owned business located on the California "left" coast, USA, we started our first retail website, back in 1995. We also have presences on Amazon and Etsy.

For credit card orders, your credit card statement will indicate charges from Rof, Inc. or Ring of Fire Enterprises.

Order Cancellations

If you wish to cancel your order, you must do so before the order is shipped.

Wholesale and quantity pricing

Anyone can purchase items at the discounted prices published here. The only requirements are: there is a $100 order minimum and some products can only be ordered in multiples of 10 at a time. We do offer a 10% discount for subtotals over $1,000!

Want Help Bringing Your Own Product Idea to Life?

Alongside our classic lineup of progressive, quirky, and thought-provoking merch, we also offer creative design consulting to help like-minded retailers develop their own unique products.

With over 30 years of experience turning bold ideas into real-world goods, we’ve designed dozens of original motifs and emblems of personal expression—from Flying Spaghetti Monster plaques and belt buckles to secular, spiritual, and political icons (yes, even a flying saucer). Many of these are available on this site at deep discounts.

Now, we’re here to help you go from sketch to shopping bag.

Whether you’re reimagining a customer favorite or launching something entirely new, we’ll help shape your concept and deliver production-ready digital artwork for screen printing, promotional items, 3D production, or print.

While we don’t manufacture, warehouse, or fulfill orders for your products ourselves, we’ll work directly with you and your vendors to make sure your design is ready to roll. NDAs and confidentiality agreements? Absolutely—we’re happy to keep your idea under wraps until it’s ready to shine.